Principal Product Designer for Enterprise Systems, Fintech Platforms, and Design Systems

Badoui Minaise product designer portrait

I’m Badoui, a product designer shaping complex systems into intuitive, scalable experiences. I care about craft, systems that hold up over time, and the details that make powerful tools feel effortless. I design to bring clarity to complexity, across platforms, products, and ideas.

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Experience

Work

Wells Fargo Vantage dashboard interface showing consolidated commercial banking workflows
Wells Fargo Vantage

Consolidated 20+ fragmented financial tools into a unified platform while defining a modern visual identity, improving usability, consistency, and scalability across Wells Fargo’s commercial digital experience.

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Wells Fargo Developer Portal homepage concept for fintech API partners
Developer Portal

Defined a forward-looking visual identity for Wells Fargo’s Developer Portal—balancing master brand integrity with a modern, technology-driven experience for fintech partners.

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Pioneer Design System component and token preview for enterprise banking applications
Pioneer Design System

Defined and led an efficient two-tier token architecture powering 50+ applications across 3 themes and light/dark mode—bringing Commercial Banking products both web and mobile into full alignment with Wells Fargo’s enterprise brand, in addition to evolving the system from 3x → 4x through component enhancements.

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Projects & Fun

Prompts sorted by category UI concept.
Just a thought, why can't we sort our prompts by category?
Portfolio UI layout and color exploration
Portfolio interface composition study
Portfolio visual design tile
Wide portfolio design exploration layout
felt inspired might delete later

If you'd like to learn more about me, connect with me on socials or send me an email.

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