I’m Badoui, a product designer shaping complex systems into intuitive, scalable experiences. I care about craft, systems that hold up over time, and the details that make powerful tools feel effortless. I design to bring clarity to complexity — across platforms, products, and ideas
Wells Fargo
Wells Fargo
Sutter Health
Wells Fargo
Cisco
Consolidated 20+ fragmented financial tools into a unified platform while defining a modern visual identity, improving usability, consistency, and scalability across Wells Fargo’s commercial digital experience.
Defined a forward-looking visual identity for Wells Fargo’s Developer Portal—balancing master brand integrity with a modern, technology-driven experience for fintech partners.
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Defined and led an efficient two-tier token architecture powering 50+ applications across 3 themes and light/dark mode—bringing Commercial Banking products both web and mobile into full alignment with Wells Fargo’s enterprise brand, in addition to evolving the system from 3x → 4x through component enhancements.
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